WYM would strive to provide a Unique Fashion Language that the youth of today can relate &?identify with.
The WYM customer aspires to be a Trend Setter… (NOT a Fashion Slave)
The Key Words around WYM would be:
WYM would present a range of ‘Attitude Clothing‘ through T?Shirts, Polos, Casual Shirts / Tops, Denims for the contemporary guy & girl. It would also extend its offering through an exciting line of Supporting Merchandise / accessories such as Caps, Bags, Belts, Purses,Pouches, and Street?Junk Jewellary .
WYM’s branding needs to have an International Look & Feel. It could be derived from any part of the world (London, New York, Paris, Berlin, Barcelona…etc). WYM’s product range should appeal to the target customer of 16 ? 25 + within both the Metro Cities as well as the B Towns. (Launch Stores planned within Mumbai, Bangalore followed by Indore, Bhopal & Raipur).
WYM Stores to enthuse a ‘Sense of Belonging for the youth customer, It should be a place: To Chillax, Have a Great Time, Enjoy Cool Music.A Space Where Breakthrough Art meets Stunning Design Be Pampered with Goodies & Freebies Where One Could Come & Check out the Hot & Happening A Modern Ghetto with a Heart & Soul.
A Place ? Which is Not Just another Fashion Store …
To reach out to its customer WYM would advertise & market the concept through Alternative Means & Mediums such as: Local FM Radio Channels Music Channels such as MTV, Channel (V) Local Pubs, Discos, Lounge Bars, Caf?’s etc where the youth hang out By Participating in Youth College Events & Festivals.
By initiating a WYM Design Competition to tap national talent within art, fashion, design, & photography (This would become a great platform for upcoming & budding talent to showcase their work) WYM should also plan to initiate a Design Cell through which, various multi?talented creative geeks lend their distinct style to the designs of WYM.
This would start from Graphic Designers providing original artworks for T?Shirts Graffiti Artist doing a wall within the WYM Store Illustrators lending their doodles to WYM Shoes, Caps etc Tattoo Artist providing their style to the product line These guys could also conduct workshops etc at WYM store to create a Buzz.
WYM would initiate a range of Youth Centric Activities & Events to build a fan following as well as nurture communities for the like minded. Such as supporting a Rock Concert & giving its customers free Passes etc
After a complete assessment & clear understanding of the existing scenario,
we realised that there is a lacuna within the youth brand segment that truly
relates to the youth…
Their voice, their passion, their interests, likes & dislikes, indulgences, cravings, tantrums, attitude…
A brand that could possibly be their buddy, pal, a bloody good friend !
That’s where WYM was conceived.
Today, we are living a life which is rapidly changing.
This world is becoming smaller & smaller by each passing moment.
Boundaries are diminishing.
People from across the globe are connecting with each other like never before.
What was relatively `distant’ few years back is absolutely reachable today.
The impact of internet has transformed minds.
We are all well networked through gmail, facebook, youtube, tweeter, flickr…
The advent of technology has touched every life from the urban sky rise to the rural pockets.
The average youth today, spends more time with his cell phone than his family.
The penetration & influence of media is maximum. The televison rules our lives.
We are watching everything the west is watching.
We are becoming voyeuristic by peeping into people lives being packaged under the term of `reality show’.
Caught between the crossfire of global terrorism we are living on the edge.
We are on the verge of environment catastrophe.
Life is short, money is quick, sex is easy, attitude is everything…
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